Business Studies & Marketing and Enterprise

Key Staff

Ms Kirkwood, Head of Department, Email: kirkwood.s@myton.co.uk
Mrs Foster, Second in department/Enterprise coordinator, Email: foster.e@myton.co.uk
Mrs S Dyson, Teacher of Business Studies, Email: dyson.s@myton.co.uk

When students choose their options, they have the opportunity to take either:

  • a GCSE (Edexcel) in Business Studies or
  • a Cambridge National Certificate in Marketing and Enterprise

Year 9

In Year 9, students who have chosen Business Studies or Marketing & Enterprise will complete a taster specification which covers topics relating to starting a new business for the first time and what ownership types are available and appropriate.

Students investigate how to manage the finances of a business and how to calculate sales revenue, total costs and profit or loss. They will learn how a business can manage its costs to earn greater profit. We look at the role of marketing and how a new business would segment the market, identify customer needs/wants through market research, develop products to meet customer needs/wants. Finally, how to create a promotional campaign.

Creatively, students will take part in a mini Apprentice-style challenge, Myton’s Next Top Entreprenuer, where they will research and plan how to launch a product to the market.

Students will complete three end-of-topic assessments to analyse and reflect on their ability to access the specification. This will help us recommend a preferred course: Business Studies or Marketing & Enterprise.

Year 10 & 11

Business Studies GCSE

Business Studies introduces students to both the practical and theoretical side of starting up and  running a business. You get a first-hand perspective of the business environment, through visits to real businesses and the opportunity to meet local entrepreneurs.

You will analyse real-life businesses in real life situations. Traditional teaching will also apply, focusing on active learning through interactive videos, presentations and group work.

Course content

We use the students’ own experiences to help them learn about the world of work. We look at famous entrepreneurs and encourage our students to watch The Apprentice, Dragons’ Den, and other business-based TV shows.

We investigate how businesses work, looking at local and national businesses; finding out how they are run, what are their goals, the importance of recording the money flow in a business, and how they measure success. We look at ownership, aims and objectives, organisational structure, functional areas, government influence, social and ethical responsibility, rights and responsibilities at work, and marketing.

Assessment

Students are assessed via 2 x 1.5 hour exams at the end of Year 11.

Marketing and Enterprise National Certificate

This course offers students much greater flexibility in terms of assesment and is perfect for budding entrepenuers. If you want to launch your own business or have dreams of setting up a side hustle then this is the course for you. This specification assesses a narrower set of topics than GCSE Business Studies, but offers more flexibility and is great for creative types.

Students will learn about everything that is involved in launching a product to market. Learning about revenue, costs and profit, how to conduct market research and use this to develop a product fit for market. Students will then create a Business Plan and are expected to present their ideas Dragons’ Den style.

Course content

You will learn about customer needs, market segmentation and all the decisions relating to a new business start-up. You will use your own market research to develop a product and create a marketing campaign for your product. We look at famous entrepreneurs and encourage our students to watch The Apprentice, Dragons’ Den and other business-based TV shows.

We investigate how businesses work, looking at local and national businesses; finding out how they are run, what are their goals, the importance of recording the money flow in a business, and how they measure success.

Assessment

You will have two coursework units. Each coursework is worth 25% of your final grade.

The exam is 1.5 hours long and is worth 50%. You get the opportunity to re-sit the exam and the highest
grade is carried forward for your final mark.

Revision for GCSE and Marketing and Enterprise National Certificate

All students are given a Revision Pack during Year 11 and a pack of past papers. Past papers and mark schemes are also available on the HAP. There are online revision materials on the school area.

Key stage 5

Business Studies A level

Economics A level

Enterprise and Entrepreneurship BTEC

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